Sending things out and waiting to see who responds is not a strategy. Why pairing visibility with a daily minimum of real one-to-one conversations ends the feast-or-famine cycle.

You can enter through the person or through the data. Most businesses only use one. What it looks like to build real capability in the entry point you are underusing.

The businesses that pull ahead study the conditions before the game starts. How to use the variables already in your data to design your advantage instead of reacting to the market.